In their internationally bestselling books Foerster & Kreuz demonstrate, that in order to succeed in an increasingly competitive world, individuals and businesses alike need to come up with new takes on old business models, fight commoditization and find unconventional avenues for growth.
 

DIFFERENT THINKING
Creative strategies for developing the innovative business

Written in a fully accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations. This book clearly demonstrates that the future belongs to those who dare to take risks and break old rules, and who seize the opportunity to do just that!

"The high art of thinking differently!"
Die Welt

"This book is a revelation for those seeking to make a difference and having the courage to move forward and try something new: Different Thinking!"
Manager Magazin

"The fourteen Rules stimulate management's grey cells."
Daily Harald

"The road to success is paved with good advice. But the real challenge is having the courage to stick to your idea when being told that you’ve got it wrong. Anja Foerster and Peter Kreuz believe that to come up with bold innovations you must stray from the path of conventional wisdom."
Strategy Magazine

 

ALLES, AUSSER GEWOEHNLICH
ANYTHING BUT ORDINARY

In today’s surplus society we are faced with endless choices but, while everything may be better, brighter and more varied, it is also increasingly the same. Companies have defined so much best practice that they are now more or less identical. To grow, they need to break out of a vicious cycle of competitive benchmarking and imitation. Because those who keep comparing themselves with others will tend to become even more comparable.

In this irreverent and inspirational book, management thinkers Anja Foerster and Peter Kreuz hold up a mirror to businesses and their players, inviting them to take a long hard look at themselves. Having demonstrated why businesses need to change, Foerster & Kreuz outline some provocative ideas designed to get workers, managers and companies to roll up their sleeves and act.

"'Anything But Ordinary' is like a torch. And it is a match that ignites breakthrough thinking and creativity."
Financial Times Deutschland

The English edition will be published in April 2009.