10 Easy Ways to Elevate Your Brand – Printing Outstanding Branding Materials

Branding is more than just a logo or color palette, it’s the way your business communicates and connects with its customers. When done well, it elevates your company to a whole new level.

Printing outstanding branding materials is a great way to get your business noticed. With the right materials, you can reach more potential customers and build relationships with your audience that last a lifetime. From pens and keychains to posters and banners, there are many ways to elevate your brand and make an impact on your audience.

In this blog post, we will discuss 10 easy ways to take your branded materials to the next level. From using custom products to printing on high-quality paper, we will cover a variety of strategies and tactics that will help you elevate your brand.

1. Use a premium quality printer

One of the best ways to elevate your printed marketing materials is to ensure that they are printed on high-quality paper. This will help your business stand out from competitors and give the impression that you are a professional, trustworthy, and quality-oriented organization. Customers will equate the quality of your promotional materials to the quality of your company’s services and products.

2. Use a custom logo and fonts

Using a professionally-designed, custom logo and fonts is another easy way to elevate your printed marketing materials. Having a customized logo will promote consistency across all of your printed collateral and online channels, and it will help your audience identify and remember your brand. When designing your logo, be sure to incorporate the essential elements of your brand, such as its name, tagline, colors, and imagery.

3. Use real photos and images

Real-life, authentic photos are a great way to elevate your branded materials. In an era where people are used to highly-edited content, customers appreciate seeing images that aren’t overly photo-shopped. This can include images of your team members or products in their natural state.

4. Include special promotions and call-to-actions

When you’re designing your printed marketing materials, be sure to include special promotions that encourage new customers to reach out to your business. These can be as simple as including a QR code on your materials that directs customers to your website or social media accounts. You can also include a call-to-action such as a free sample offer or a limited-time discount to incentivize your audience.

5. Use unique packaging

Having unique, branded packaging is an excellent way to elevate your business and make a positive impression on your audience. This is especially true when your packaging features a distinct shape or design that sets it apart from the competition. For example, Fourthwall offers customizable pens and keychains that feature a cut-out shape of your choosing, allowing you to create a unique product that will set you apart from the competition.

6. Use special event promotions

Using printed marketing materials for your business events is an effective way to reach a target audience, such as past or prospective customers in a particular location. For example, using flyers and posters at a local concert or sporting event will reach people who may not have access to other marketing channels.

Branding material is a key component of any marketing campaign, and should be viewed as an investment in the future of a company. The right San Francisco print shop can help to ensure that all branding material is aligned with a company’s design guidelines and style, while staying within budget.