The Strategic Role of Printed Promotional Material in Marketing

Digital marketing is a great way to promote your business and get more leads, however, printed materials are still a hugely important part of any business’s marketing strategy. Printed promotional material can help increase brand awareness, drive sales and promote a specific call-to-action. Whether you need a flyer for an event, a booklet of product information or a poster promoting a discount on a new service, using the right design, content and personalization will make your printed marketing materials a success.

Unlike digital advertising, which can be discarded or ignored by customers as they are overloaded with spam, branded print materials have the potential to stand out from the crowd. Because they are a physical item, customers will be more likely to read your print marketing, keep it and pass it on. This will help to generate more exposure for your business and lead to a higher return on investment compared to a digital campaign.

When a customer is gifted a branded item by your business, it demonstrates that you care about them and their experience with your company. Often, this feeling of loyalty is the foundation of repeat business and word-of-mouth recommendations. The tangibility of printed marketing materials, such as calendars and personalized notebooks, gives a much more personal touch to your relationship with your audience.

A recent study revealed that 82 per cent of customers trust print ads over digital ones. This is because of the sense of legitimacy that accompanies print media. It is also easy to hold and can be picked up anytime, unlike digital media which has to compete with online emails and social media updates for the viewer’s attention.

Branded printed marketing materials are also a great way to showcase your products and services at events and exhibitions. They are easy to hand out and can be customized with your company’s branding and contact details.

Brochures are another common type of branded marketing material that is easy to produce and offers a wide range of benefits. They can act as a call-to-action, directing customers to your website or social media pages, as well as providing them with further product information and customer support.

Business cards are a classic form of printed marketing material that will never go out of style. Printed on high-quality paper with special finishes, they offer a great opportunity for your business to impress and engage with its customers.

Whether you are a large corporation with a global reach or a local small business, it is vital to have a strong mix of digital and print marketing strategies. Embracing both digital and print marketing will ensure that your marketing campaigns reach the widest possible audience and boost your revenue.

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