Category Archives: Marketing

The Strategic Role of Printed Promotional Material in Marketing

Digital marketing is a great way to promote your business and get more leads, however, printed materials are still a hugely important part of any business’s marketing strategy. Printed promotional material can help increase brand awareness, drive sales and promote a specific call-to-action. Whether you need a flyer for an event, a booklet of product information or a poster promoting a discount on a new service, using the right design, content and personalization will make your printed marketing materials a success.

Unlike digital advertising, which can be discarded or ignored by customers as they are overloaded with spam, branded print materials have the potential to stand out from the crowd. Because they are a physical item, customers will be more likely to read your print marketing, keep it and pass it on. This will help to generate more exposure for your business and lead to a higher return on investment compared to a digital campaign.

When a customer is gifted a branded item by your business, it demonstrates that you care about them and their experience with your company. Often, this feeling of loyalty is the foundation of repeat business and word-of-mouth recommendations. The tangibility of printed marketing materials, such as calendars and personalized notebooks, gives a much more personal touch to your relationship with your audience.

A recent study revealed that 82 per cent of customers trust print ads over digital ones. This is because of the sense of legitimacy that accompanies print media. It is also easy to hold and can be picked up anytime, unlike digital media which has to compete with online emails and social media updates for the viewer’s attention.

Branded printed marketing materials are also a great way to showcase your products and services at events and exhibitions. They are easy to hand out and can be customized with your company’s branding and contact details.

Brochures are another common type of branded marketing material that is easy to produce and offers a wide range of benefits. They can act as a call-to-action, directing customers to your website or social media pages, as well as providing them with further product information and customer support.

Business cards are a classic form of printed marketing material that will never go out of style. Printed on high-quality paper with special finishes, they offer a great opportunity for your business to impress and engage with its customers.

Whether you are a large corporation with a global reach or a local small business, it is vital to have a strong mix of digital and print marketing strategies. Embracing both digital and print marketing will ensure that your marketing campaigns reach the widest possible audience and boost your revenue.

Draw in Customers With Strategic Graphics and Signs

The right type of signage can be a powerful marketing tool for your business. It’s a cost-effective and highly effective form of advertising that can deliver long-term benefits and instant results. Signs and graphics instantly catch people’s attention, whether they’re on a banner flying in the wind, a vehicle wrap driving down the street or an eye-catching pylon sign on your building’s corner. These visuals are a part of your brand’s identity and can help your company stand out in a crowded market.

Graphics and signs can also convey important information in a way that’s both attractive and memorable. This is particularly true if you employ a unique font or custom color scheme to make your brand and message pop. Your brand’s image is a crucial component of customer retention and loyalty, so it’s essential to invest in the best visuals you can afford.

You can use signs to promote events, products and services, highlight specials and sales, and more. However, it’s important to keep your signs simple and direct. Signs that try to do too much may end up confusing your audience and being ignored. Instead, narrow your purpose into one or two marketing goals that are achievable with the right design and signage.

Strategically placed and well-designed point-of-sale (POS) displays and other announcement signs are an effective way to encourage your customers to spend more money. These signs will be visible throughout your store and help you increase your sales and revenue.

Window graphics are another great option for businesses that want to boost their visibility. These dynamic displays can captivate your audience’s attention by showing off new products and highlighting your company’s unique selling proposition. They can also help you build a positive relationship with your community by promoting local or charitable initiatives.

ADA (Americans with Disabilities Act) compliant signage is another crucial aspect of your business’s marketing strategy. These directional and informative signs are essential to ensure that your property is accessible for all your customers, especially those with disabilities or impairments. This type of signage is available in a wide variety of shapes, sizes and materials so you can find the perfect fit for your business.

In addition to traditional signs and graphics, you can also use customized vehicles to promote your business and engage with your customers. These branded fleets can reach thousands of impressions per day when they’re traveling on the road, parked in front of your business or making deliveries or service calls.

Using the right types of signs and graphics can dramatically improve your business’s customer retention and conversion rates. The right signage can transform your business into a destination that customers can’t wait to visit. Contact your local, independent sign shop to learn more about the options available for you. The experts will understand your business needs and the local community to help you develop a compelling marketing strategy that will attract more customers.